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Sharp insights.
Strong decisions.

20+ years of experience in data & analytics

300+ companies helped

4.8 average rating

Improve your performance, make better decisions.

With sharp focus on speed, commitment and quality, our unique formula ensures that you can expect results within just 4 weeks, and at a fraction of the cost of our competitors.

As an SME+ company, you know: “We need to use data and AI to our advantage as much as possible.” The potential is clear. Many organizations experiment, but the real impact on turnover, quality or throughput time often remains to be seen. We help you make better decisions tomorrow than today-without long, expensive processes.

The world is changing at lightning speed. Data is exploding, while time to decide is shrinking. Companies are creating dashboards, reporting and experimenting, without actually making better decisions or becoming more agile. Even though the trend in today’s market may be clear: whoever decides faster and better wins.

Our 4-step approach

With Diamond Decisions, we don’t start with tooling, but with your organization’s mission and its key decisions. We give every team clear action perspectives.

Diamond Inspirations

01

We start by inspiring and informing the entire organization. In this way, we lay the foundations for targeted improvements and support, and identify the most crucial decisions and challenges in your organization.

More about Inspirations →

Business modeling

02

We map your business processes and decisions and create a clear model that connects daily operations with strategic goals. This way, everyone understands how their work contributes to the bigger picture.

More about Business modeling →

Data analytics

03

Using diamondDWH® and advanced analytics, we transform your data into actionable insights at a fraction of the usual cost and time. Privacy-by-design ensures your data remains secure.

More about Data analytics →

Decision Makers

04

We empower your team-from management to front-line staff-to make better decisions every day with the right tools and training. This is where adoption takes place and results multiply.

More about Decision Makers →

What we stand for

Fast results

See tangible improvements within weeks. Invest only in what works.

Measurable success

Track improvements in revenue and quality with clear metrics.

People-oriented

We connect human behavior and technology for higher adoption.

Privacy & Security

Fully compliant with AVG/GDPR and privacy-by-design.

Affordable

Lower start-up costs and reduced risk from day one.

Beyond dashboards

We are moving beyond the hype. Real AI and data adoption transforming your decision-making.

Get more out of your data

“Stop reporting-start deciding.
See the difference in turnover, quality and turnaround time within weeks”

Diamond Decisions is a unique and holistic formula based on more than 20 years of fieldwork within Passionned Group. Having helped more than 300 SMEs+ with data-driven working, we know exactly where the pain points are.

We bring human behavior and technology together and focus directly on improving your (initially) most crucial decisions, from management to the primary process. This delivers faster results, lower start-up costs, reduced risk and higher adoption.

Sevgi Kale

WorkMove | January 12, 2024

I recently had the pleasure of working with Daan van Beek of Passionned Group. I am very satisfied with my experience. What I particularly appreciate about Daan is his commitment and dedication to sharing knowledge. He goes beyond the basics and ensures that you truly gain insight into the topics you’re working on.

Thanks again, Daan!

Fons Catau

De Woonplaats | January 20, 2022


Passionned Group’s consultants challenge your organization. They are not easily satisfied with a solution and therefore know how to achieve real results.

Jos Bucx

PWC | February 2, 2021

By cleverly combining that steering information, we can improve proposal score and occupancy, reduce idle time, while at the same time maintaining margins.

Frequently asked questions

01

We don’t have clean data.

Therefore, we start with the minimum viable data for one decision and improve data quality as part of the work.

02

We already have dashboards.

Dashboards inform. Decisions change outcomes. We support decisions by displaying the right data at the right time; dashboards are therefore a by-product.

03

We are not yet ready for AI.

Our solution focuses primarily on using data in making better decisions. But we do lay the foundation for AI, so you can quickly and sustainably accelerate later.

04

Sounds long and expensive.

We work with short iterations, clear go/no-go moments and low entry costs. In addition, our DWH automation dramatically reduces technical implementation costs.

05

Is our data safe?

Yes. diamondDWH® runs in a private tenant that no one else can access and is designed with privacy-by-design (AVG/ISO principles).

06

Does this replace people?

No, data insights support human decisions but do not replace them. In our coaching programs, we discuss key pitfalls and ensure that automation is always founded on the right indicators and data points. The conversation between people about the data is central, so that data supports but does not decide/take over.

07

What is the lead time?

Step 1: 2 weeks on average (inspiration session one half-day session). Step 2: 4 weeks (2 sessions, 4 half-day sessions total). Step 3: 4 weeks for first version of highest-priority funnel. Step 4: in accordance with your situation.

08

What if we don’t see results?

We work a strength promise and we work with go/no-go moments between all steps and iterations and steer for measurable success. Only when better decisions are actually made that result in a higher score at the relevant KPI(s) have we achieved success.

Ready to make better decisions?

Find out how Diamond Decisions can help your organization with sharp insights and better decision-making.

Schrijf je in voor de Masterclass