STEP 02
Business Modeling
Together we make your mission come true
The link between ambition and implementation
You have a mission and strategy. But how do you make them work on a day-to-day basis? Diamond Business Modeling is step 2 of our Diamond Decisions method and forms the link between ambition and execution. We translate mission, vision and strategy into a KPI tree, map your key funnels and name the decisions (and potential AI use cases) that really drive growth. This way, we highlight the crucial decisions, which we can then support with the necessary data so that you can make better decisions tomorrow than today.
Where it often goes wrong in practice…
In 20 years of practical experience, we have experienced how fragmented the data landscape is at many SME+ and non-profit organizations. Perhaps you recognise the following:
Hard work is being done, but not always on what has the most impact.
Various improvement initiatives seem to live on islands throughout the organization.
KPIs are not universally unambiguous, and provide little action perspective.
KPIs sometimes feel like a ‘must’ or check-off mechanism to employees.
Your vision, mission and strategy are on paper, but not yet alive in daily practice.
People resist innovation, trust is lacking.
Commit to meaningful growth
Classic steering often feels top-down, controlling or too abstract for employees. Plans are often fixed annually and provide little employee engagement.
Our view of mission-driven steering is broader and balanced, links operational execution to the mission and vision in a tangible way, and is developed together with teams. This increases transparency, ownership, support and commitment.
Diamond Business Modeling makes that change concrete. Combining strategy facilitation, process knowledge and data modeling will accelerate the growth of your business.
Our promise to you:
Take action with impact
You know which actions and decisions have the biggest impact on your organization.
Ownership grows
Ownership grows among employees through transparency and commitment.
Clear KPI framework
Clear KPI framework seen not only as a measuring stick but also as a compass with action perspective.
More direction and unity
More direction and unity in the organization and across departments, improvement initiatives no longer live on islands.
Strategy is testable
Your strategy is concrete and testable, your mission and vision are lived out in everyday actions.
Faster decisions
Prioritising and decision-making is faster and easier, less internal discussion.
Define your direction: the compass for meaningful growth.
With Diamond Business Modeling, we introduce our mission-driven KPI approach that links financial performance to customer satisfaction, sustainability, innovation and social value.
We identify which knobs you can turn to positively influence flow, conversion and growth. We uncover decision moments with impact that might previously have remained hidden in a fog of daily routine, frenzy or gut feeling.
Our method makes your organization more transparent and adaptive. KPIs are there not only to measure progress, but also to encourage learning and innovation. Employees take more ownership because it becomes visible how their daily actions touch the mission. Everyone knows what they are doing and why. The result: more unity, ownership, motivation and cohesion within the organization.
Our working method in brief
Kick-off
We delve deeply into your organization, strategy and goals beforehand and organise a session with key stakeholders.
01
KPI tree co-creation
Together, we make the translation: mission → strategic pillars → critical success factors → KPI. This is how we create practical insight.
02
Prioritising funnels
After validating the KPI tree, together we identify the 3-5 funnels. We choose the one with the highest priority.
03
Decision schedule
We work out the decisions in the funnel using the decision diagram and find the right data to go with it. These are the knobs you can turn.
04
Ready to take on your mission
true?
Request more information and find out how Diamond Business Modeling helps your organization.
Frequently asked questions
01
What is the investment for this step?
From €12,500 (excl. VAT) for the core process. Depending on the scope (number of funnels, number of sessions), we agree on a fixed price or work with a modular package.
Add-ons: additional funnels, stakeholder workshops, AI deepening sessions.
02
How many funnels are we picking up?
We recommend working iteratively and working out and implementing 1 funnel at a time to achieve the greatest impact in the short term. After full elaboration, we move on to the next funnel.
03
Where does AI fit into this picture?
For each funnel, we name AI use cases with clear labels, training dates and evaluation criteria. We deploy AI only if it demonstrably improves decision quality or cycle time.
04
What is the lead time?
Depending on stakeholder availability: usually 2-4 weeks from intake to delivery.
05
Who should attend the sessions?
Process owners, data/IT, finance/commerce and someone with ultimate responsibility for the KPIs.
06
What do we get at the end?
A decision agenda with KPI tree, the funnels within your company identified, the most important funnel elaborated and visualised, elaborated decision diagrams of all decisions in that funnel forming the basis for data analysis, data points identified.
NEXT STEP
Ready for the next step?
There is now a strong foundation for the 3rd step: Diamond Data Analytics.
